![]() ![]() Only 16,000 US golf courses are mapped in the system vs.Outside the US not every feature is available (Game Golf is also available in Europe and Asia).Such sales in Asian markets are soaring, but even in Germany 61% of the revenues were from in-app purchases in 2013. In both cases (Game Golf and Arccos) you will be able to play an 18-hole game without any problem, but don't forget at home your cell phone charger.Īrccos could maximize the trend and popularity of " in-app purchase" by selling features, virtual goods, services (maximizing its relationship with Callaway Golf: golf club fitting, golf lessons etc.) for its mobile application. At the same time it is worth to mention how mobile application usage is affecting battery life. Smartphone adaption is relatively high in the age group of 45-54 according to the Pew Institute.įlurry says people prefer mobile application over browser (see picture below) when they use their smartphones. reading news, listening to music etc.) or related to their lifestyle.Īt the same time it is worth to bear in mind that the average age of golfers in the UK is 63 years and among those who play once a week is 45 years (source: Sports Marketing Surveys Inc.). I believe people are likely to download mobile applications for things they do regularly (e.g. Arccos users at the same time are requested to download a free mobile application. Game Golf says you will be connected with our website where you can find your performance reports. In this post I will not review Zepp neither Motorola Motoactv, TomTom Golfer GPS watchand Plunk Golf. There is also a less sophisticated solution that is similar to Game Golf and Arccos. Bluetooth technology 4.0 (I assume Game Golf is also using this version of Bluetooth technology)īluetooth 4.0 technology is primarily designed for devices that collect information frequently.If you are an "armchair golfer" who plays 1x a month then it is OK, but not so good for those golfers who plays 1-2x a week. In case of Arccos (14 sensors were built in their tool) their life time is cca. Sensors: the life time of these sensors are limited.Probably the two most prominent trendsetters are Game Golf (was launched in summer of 2013) and Arccos (innovation partner of Callaway Golf the original concept/idea is from Callaway Golf).īoth of them are using similar technologies: The golf industry reacted quite quickly to the new trend of wearables. Personally I am expecting that soon will come more sophisticated sensor technology designed specifically for wearables. Some experts predict a decline in popularity + usage of wearable products. Fitbit, Nike's Fuelband, Motorola's Motoactv etc.) were shipped worldwide in Q1 2014. Canalys recently published a survey that showed 2.7 million wearable bands (e.g. ![]()
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